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    Mount Ida College
   
 
  Dec 17, 2017
 
 
    
2017-2018 College Catalog

Marketing (B.S.)


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The Mount Ida College Bachelor of Science in Marketing embraces the evolution of the marketing discipline with a flexible and comprehensive curriculum designed to keep pace with innovation. We achieve this by incorporating the foundations of traditional marketing with the innovations of digital marketing and by integrating the values-based spirit of today’s consumer to create real meaningful value that aligns with the social good.  A forward-looking marketing major must integrate traditional marketing with digital marketing. This integrated approach is what makes our program unique.

A major in marketing begins at the end - with consumers. However, marketing is more than launching an ad campaign that influences customers to purchase a product. Our students discover quickly that the rapidly-changing and integrated field of Marketing is about creating, communicating, delivering, and exchanging products or services that provide value to customers, the organization, its stakeholders, and society at large.

Program Outcomes

In addition to the All College Curriculum skills and perspective, students who successfully complete this program will:

  • Explain the major concepts of the marketing mix and related functions in an integrated manner
  • Evaluate the legal, technological, social, and economic environments of business
  • Demonstrate cultural sensitivity and understanding of the global business environment
  • Describe and explain the ethical obligations and responsibilities of business
  • Apply decision-support tools to marketing decision-making
  • Construct and present effective oral and written forms of professional communication
  • Apply critical thinking and problem solving skills to contemporary business issues
  • Demonstrate appropriate professional and career-ready skills

Requirements

V. Open Electives (6 credits)


Total Credits: 120


Note:


All College Curriculum: Students must satisfy Oral and Written Communication Requirements of the All College Curriculum. These are courses inside or outside the program/major that have been identified as meeting the requirements for writing-intensive (“W”) or oral communication (“O”) courses. Students must include the following among their course selections: Written: Three (3) courses beyond EN 102 must be writing-intensive (“W”) courses (the Interdisciplinary Seminar, and two other “W” courses). Oral: Two (2) courses must be oral communication (“O”) courses (Public Speaking and Principles of Marketing).

Suggested Course Sequence:


(Prerequisites of program-specific courses are listed in parentheses; prerequisites of all courses can be found in the Course Descriptions.)

First Year (30 credits)


Fall Semester


One ACC Elective:  History, Humanities/Fine Arts, Literature, Science, or Social World 3 credits

Spring Semester


  • Three ACC Electives:  History, Humanities/Fine Arts, Literature, Science, or Social World 9 credits

Second Year (30 credits)


Fall Semester


  • One ACC Elective:  History, Humanities/Fine Arts, Literature, Science, or Social World 3 credits

Spring Semester


Third Year (30 credits)


Fall Semester


  • One Program Elective 3 credits
  • Interdisciplinary Seminar 3 credits

Spring Semester


  • One Program Elective 3 credits

Fourth Year (30 credits)


Fall Semester


  • One Program Elective 3 credits

Spring Semester


  • One Program Elective 3 credits
  • Two Open Electives 6 credits

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