The Fashion Industry Marketing and Management program at Mount Ida College delivers a comprehensive and innovative fashion industry curriculum that prepares aspiring fashion professionals for careers in the marketing, communication, promotion, merchandising, and visual design aspects of the fashion industry, with an emphasis on strategic management for optimized business results. Students graduate with a 360-degree understanding of fashion industry dynamics and a complete skill set for success in the fashion enterprise.
The Fashion Industry Marketing and Management program delivers: (1) exceptional career preparation, including strategic and tactical skills for the fashion industry as well as the development of industry awareness and engagement, (2) experiential learning, including internships and other real-world field experience, as well as significant industry exposure and networking opportunities, (3) critical, analytical, and creative thinking skills growth, (4) written, oral, and interpersonal communication skills development, and (5) training on and strategic use of relevant industry-related technologies. Additionally, a blend of broad-based learning in the arts, sciences, and humanities rounds out the Fashion Industry Marketing and Management curriculum, complementing career preparation instruction with courses designed specifically to foster intellectual and personal growth, self-confidence, leadership development, the cultivation of mature judgment, and responsible citizenship.
The choice of a minor or concentration, opportunities for global and service learning, the completion of two internships, and the development of both a thesis project and a professional portfolio allow students ownership and personal management of their educational experience. Fashion Industry Marketing and Management students graduate from the program with a personal branding system that includes a resume that documents a minimum of two internship experiences, a catalog of relevant coursework, and optional study-travel experience, as well as a professional portfolio, a growing industry network, and much more.
Career and Graduate Study Options
Fashion Industry Marketing and Management career opportunities include positions in the marketing, communication, promotion, merchandising, and visual design aspects of the fashion industry. Students will be prepared to explore specific job areas, such as Trend Forecasting and Analysis, Buying, Merchandise Management, Visual Merchandising, Styling, Marketing and Promotions, and a multitude of executive marketing and management roles. Students can also pursue graduate studies by enrolling in the Master of Science in Management 4+1 program at Mount Ida, which allows students to complete Master’s courses during their senior year, facilitating the completion of a Bachelor’s Degree and a Master’s Degree in just five years. Other graduate study options include a Master of Business Administration, a Master of Science in Marketing or other Master’s Degree in related fashion studies.
In addition to the All College Curriculum skills and perspective, students who successfully complete the Fashion Industry Marketing and Management program will be able to:
- Identify, define, and describe fashion theory, systems, cycles, and history and be able to deduct meaning and recognize influence, as well as understand fashion’s role in society and culture.
- Recognize and be able to communicate characteristics of textiles and other fashion industry materials, as well as understand the appropriate use and application of such materials.
- Create visual merchandising designs, displays, and styled looks, both physically and digitally and be able to analyze and critique visual design in the fashion industry from a strategic business perspective and from an aesthetic and style vantage point.
- Demonstrate fashion forecasting and analysis ability, in part by composing both sales forecasts and trend forecasting reports and analyses.
- Leverage analytics skills to make strategic merchandising decisions for a fashion enterprise, including merchandise planning, control, allocation, buying, and effective communication with all entities within the distribution channel.
- Apply marketing principles, research, theory, and practice within the fashion industry.
- Identify and utilize elements of the fashion communication mix, including branding, media selection and application, and public relations, and be able to develop integrated communication strategies.
- Design, coordinate, implement, and manage promotional plans, including those related to sales, promotions, special events, and marketing.
- Interpret global perspectives in the fashion industry through the study of international fashion markets, importing and exporting in the fashion sector, and the cultural context of fashion.
- Develop an awareness of aesthetic and style, yielding a trained ‘eye’ for the fashion industry, including an ability to identify trends, fashion-forwardness, and be consistently industry-informed.
- Locate and integrate relevant industry information, including emerging trends, technologies, and business practices.
- Demonstrate proficiency on a variety of industry relevant technologies to enhance course performance and deliverables as well as industry-preparedness.
- Summarize the business areas of a fashion enterprise and their interrelation.
- Synthesize knowledge acquired in studied areas of the fashion industry to make sound strategic management decisions.
- Conceptualize and write strategic business documents for the fashion industry, including a Marketing and Communication Plan, a Six-Month Buying Plan, a Sales Manual, a Brand Guide, and a comprehensive Fashion Business Plan.
- Develop industry language fluency and the ability to effectively communicate and build relationships in the field, as aided in part by the development of a professional portfolio and suite of personal branding materials.
- Design, execute, and present a thesis project.
- Assemble a final portfolio, a carefully curated compilation of thoughtfully prepared and edited work from a cross-section of Fashion Industry Marketing and Management courses that demonstrate talent, skill, and industry-readiness.
Policies, Conditions and Fees
Technology Requirements amd Fees:
All Fashion Industry Marketing and Management students are required to have their own laptop computer. Annual expenditures (excluding books, laboratory, and field trip fees) may total up to $1,000, depending on student work habits and approach.
Fashion Industry Marketing and Management students are empowered to take ownership of their education and nurture an area of particular interest by choosing to minor in a subject area of interest or by selecting a concentration to study during junior year and senior year. Concentrations in Media Relations and Merchandising and Retailing are explored through the completion of three courses within the chosen concentration area. Minors are available in more than a dozen topic areas and are typically eighteen credits. Students may not use Minor or Concentration course slots as open electives. A student may choose to minor or to concentrate. If a student chooses to minor, he/she may use the three concentration course slots to complete the minor as well as the open elective, comprising 12 of the 18 minor credits, leaving six additional credits to be taken in order to complete the minor. If a student does not wish to minor, he/she must declare a concentration.
Portfolio Completion and Reviews:
Fashion Industry Marketing and Management students create a fashion industry portfolio throughout their course of study. The Fashion Industry Marketing and Management portfolio is a progressive project cultivated in specific classes designated as “Portfolio Courses” during which portfolio pieces are developed. The Fashion Industry Marketing and Management portfolio contains visual and/or designed pieces-traditional elements of an art and design portfolio, as well as non-traditional portfolio pieces that demonstrate marketing and communications skills, business acumen, and fashion industry management aptitude.
Internal portfolio reviews are required at the conclusion of students’ second and third year for progression through the program. Fashion Industry Marketing and Management portfolios require external mentorship during junior and senior year and a final review by a panel of internal and external critics in order to complete the program.
Progression in Program:
- An informal meeting with the Department Chair is required at the end of students’ first year to review the first-year experience and ensure that students are on track.
- An internal Portfolio Review at the end of sophomore year is required for progression into junior year.
- A Portfolio Review at the end of junior year is required for progression into senior year.
- Fashion Industry Marketing and Management portfolios require external mentorship during junior and senior year.
- A final Portfolio Review by a panel of internal and external critics is required in order to complete the program.
- Fashion Industry Marketing and Management thesis projects also require review by external industry experts.
- Upon completing senior year, students must complete an exit interview with the Department Chair as a requirement of graduation.