Jul 17, 2018  
2017-2018 College Catalog 
2017-2018 College Catalog

Media Communication (B.A.)

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The Media Communication student will master technical and conceptual media skills developed through an interdisciplinary program of studies. Courses from the School of Design serve as the art, design and technology foundation for this program by preparing students to be future communication professionals with hands-on Media training. Starting with strong traditional communication, art, and business courses and transitioning into the digital realm, Media Communication majors will be exposed to coursework in digital design using cutting-edge software packages and techniques with practical media training. Finally, students will learn the fundamentals of web development as well as explore the world of Media, the theories, technologies and major players in this ever-evolving industry.

Learning Objectives

In addition to the All College Curriculum skills and perspectives, students who successfully complete this program will be able to:

  • Design and create contemporary media content to cover a range of transmedia applications in digital and traditional forms as independent media makers.
  • Demonstrate oral and written communication skills that would enable students to succeed in a variety of roles including that of talent, director, producer and entrepreneur.
  • Incorporate personal communication skills with creative technical skills to create compelling stories, resulting in the production of high quality traditional media projects such as film, news, and documentary formats.
  • Analyze mediated messages utilizing essential skills in theory, research, critical thinking and technology ethics as a discerning media consumer and media creator for the marketplace and/or graduate study.


II. Other Required Courses (30-31 credits)

III. Open Electives (42 credits)

  • Fourteen (14) open electives*

* The following courses are recommended open electives to be taken in this program:

Total Credits: 120-121

Suggested Course Sequence

Freshman Year

  • Two ACC or Open Electives* 6 credits

Sophomore Year

  • Three (3) ACC or Open Electives* 9 credits

Junior Year

  • Five (5) ACC or Open Electives* 15 credits
  • Interdisciplinary Seminar 3 credits

Senior Year

  • Seven (7) ACC or Open Electives* 21 credits

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