Sports today are a significant and pervasive aspect of our society. In response to this demand, the Bachelor of Science in Business Administration Program in Sport Management is designed to develop in the student the skills and knowledge necessary to become an effective business professional within the industry. The program offers an integrated approach to learning that includes core teachings in business, the All College Curriculum, and sport-specific classes. Through this blended approach to education, the Sport Management major is prepared with transferable skills and perspectives from a variety of academic disciplines that allow him/her to remain flexible and responsive to the demands of the industry and to apply best practice in management challenges. Students will be required to select and complete required coursework for one of the following professional concentrations: Athletic Administration, Media Communication, or Sport Marketing. A capstone internship of 300 or 600 hours is also required.
Career and/or Graduate Study Options
Students with a Bachelor of Science in Business Administration in Sport Management can work in a variety of activities, businesses and organizations related to sport, fitness and recreation. Sport managers can be employed in professional, collegiate and amateur sport organizations as well as social agencies and industrial and military programs. Corporations, sport consulting and marketing firms are also sites for employment. Students can pursue a graduate degree in sport leadership in a 4 + 1 Accelerated Master’s Program and earn both an undergraduate degree and a Master of Science in Management with a specialization in Sport Leadership in 5 years.
In addition to the All College Curriculum skills and perspective, students who successfully complete this program will:
- Assess the needs of the contemporary sports industry nationally and globally;
- Assess the cultural influences that shape sport on the social and psychosocial levels which impact individual and group performance;
- Apply management theory within the sport setting and understand leadership as it relates to management success;
- Develop a personal philosophy regarding social responsibility in the sport management setting;
- Apply fundamental marketing concepts to sport management tasks;
- Develop interpersonal and media communication skills;
- Design budgets with financial control to include methods and principles related to industry needs;
- Apply economic principles to sports nationally and globally;
- Evaluate governing agencies of sport organizations to include their authority, function and structure;
- Recognize legal concepts that are commonly applied within the sport industry;
- Develop practical skills essential for employment success in the sport industry.
Policies, Conditions, and Fees
Conditions for Progression in Program: Sport Management majors must be in good standing and meet the academic progression standards of the College. In addition, the student must receive a grade of C or higher in all SM courses.
- The Department Chair, in consultation with the Dean of the School of Business, reserves the right to exclude students from any internship for academic deficiencies or breaches of conduct as stated in “Internship Placement Policies” in the Academic Policies and Procedures section of the College Catalog.
- All Sport Management majors must follow the internship placement policies as stated in the College Catalog for SM 442 and SM 443 (Sport Management Senior Internship). Additionally, students must submit an application for the Internship, SM 442 and SM 443, at least one semester prior to enrollment in the internship program (prerequisites include: SM 301 and senior standing). Exceptions may be made by Department Chair and School Dean for exceptional academic work and personal conduct. This application must be submitted to the Department Chair for arrangement and final approval.
Uniform and transportation costs to and from the internship are the student’s responsibility.