Apr 24, 2018  
2012 - 2013 College Catalog 
2012 - 2013 College Catalog [Archived Catalog]

Fashion Merchandising and Marketing (B.S.)

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The courses in the Fashion Merchandising and Marketing Program prepare students for the fast-moving and dynamic fashion industry by focusing on elements of design, social and historical acceptance of change, communication skills, competitive business practices, and internship experience. A Study Abroad semester is a recommended option. A required Capstone Project enables each student to develop a personal area of interest.

Career and/or Advanced Study Options

Career options are broad and include positions in the retail apparel and lifestyle businesses, store management and operations, buying and distribution, product development, promotion, visual merchandising, and fashion forecasting. Advanced study: M.S., M.Ed., M.B.A.

Learning Objectives:

In addition to the All College Curriculum skills and perspective, students who successfully complete this program will:

  • Understand the variables of the dynamic retail environment;
  • Know effective communication techniques for the merchandising and marketing of fashion products, including professional sales techniques;
  • Know design elements and principles and apply them in fashion forecasting and decision-making;
  • Understand methods of manufacturing and distribution of fashion products;
  • Know and understand fashion styles, history, and trends;
  • Understand retail mathematics, cash procedures, accounting and allocation of resources budgeted to the marketing function;
  • Know characteristics of textiles and materials suitable for clothing and fashion products; know color schemes and wardrobe planning;
  • Know and understand the relevance of company policies and procedures, consumer laws, contracts and other typical legal documents;
  • Understand and analyze store/company profit and loss statements;
  • Understand corporate structure and have the ability to work independently, as a member of a team, and with associated divisions within the retail firm;
  • Recognize social change and apply marketing theory.

Policies, Conditions, and/or Fees:

Requirements for Graduation:  Students in the program must earn a CGPA of C+ (2.5) or higher in the required FM courses taken at the College. In addition, a grade of C- or higher must be obtained in core Art Foundation (AR) courses AR 109 and AR 123.

Students are required to purchase program-related supplies for use in the classroom. Expenditures may total from $100 to $125 yearly, depending on student work habits.

The School of Design reserves the right to retain work done in classes for possible inclusion in the Annual Student Art Show and for accreditation reviews. Although reasonable care will be exercised in collection and storage of art and design work, Mount Ida College cannot assume any responsibility for damaged or missing work.


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III. Other Required Courses: (36 credits)

  • Interdisciplinary Seminar  3 Credits
    (“W” course)
  • Psychology (PS) or Sociology (SO) Elective 3 Credits
  • Literature Elective 3 Credits
  • Science Elective 3 Credits
  • Business (BA) Elective 3 Credits
  • History Elective 3 Credits
  • 300-level Elective 3 Credits
    (Social Science, Humanities or Science)
  • Open Electives (2) 6 Credits

Total Credits: (120)


All College Curriculum
Students must satisfy Oral and Written Communication Requirements of the All College Curriculum. These are courses inside or outside the program/major that have been identified as meeting the requirements for writing-intensive (“W”) or oral communication (“O”) courses. Students must include the following among their course selections:

Written: Three (3) courses beyond EN 102 must be writing-intensive (“W”) courses (the Interdisciplinary Seminar and two other “W” courses).
Oral: Two (2) courses must be oral communication (“O”) courses.

Suggested Course Sequence:

(Prerequisites of program-specific courses are listed in parentheses; prerequisites of all courses can be found in the Course Descriptions.)

Second Year: (30 credits)

  • Psychology or Sociology Elective
  • Science Elective
  • Literature Elective

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Third Year: (30 credits)

  • Business Elective
  • Interdisciplinary Seminar
  • History Elective

Fourth Year: (30 credits)

  • 300-level Elective    3 credits
    (Social Science, Humanities, or Science)
  • Two (2) Open Electives 6 credits

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