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    Mount Ida College
  Jan 20, 2018
2017-2018 College Catalog
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BA 206 - Principles of Marketing

F, S 3 credits This course presents fundamental marketing concepts and theories, which provide for achieving organizational objectives as well as satisfying customers. The focus is on developing successful marketing strategies, using the knowledge of consumer analysis, and product, distribution channel, promotion, and price theories. Buyer behavior, retailing, wholesaling and service marketing are also explored. Contemporary case studies help students to better understand alternative marketing strategies. This course further develops the necessary skills for clear oral communication. Each student is required to participate in five class presentations related to specific sections of their marketing plan. By presenting sections of the marketing plan, the student will be better prepared for the final Marketing Plan presentation at the end of the course. Reference Code: ACC: “O” course. Prerequisite: BA 101 or SM 100 or FM 102 or FI 103 or FS 209 or GD 102

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