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Catalog

    Mount Ida College
   
 
  Sep 24, 2017
 
 
    
2017-2018 College Catalog
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BA 123 - Advertising Copy

F 3 credits Promoting a product or service via the written word is one of the most effective ways of reaching the potential customer.  In this course, writing and creating effective copy for print and the Internet are explored in depth.  Major emphasis is placed on bringing forth the creativity of each student.  A complete advertising campaign is required from each student. Reference Code: ACC: “O” course.



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