The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help

Catalog

    Mount Ida College
   
 
  Sep 24, 2017
 
 
    
2017-2018 College Catalog
[Add to Portfolio]

BA 121 - Principles of Advertising

S 3 credits This course is a comprehensive survey of the advertising field, advertising strategy, and career opportunities. Marketing and media strategy is studied along with the criteria used in buying television, radio, newspaper, magazine, outdoor, transit, yellow pages, and direct mail advertising. Issues in multicultural, international, and Internet advertising are explored. Sales promotion and negotiation techniques are also covered.



[Add to Portfolio]